Social Media Marketing Resources

We’ve consolidated Social Media Marketing resources and strategies, so you don’t have to waste your valuable time. These resources give you clarity on what actually works—and helps you decide what to handle in-house versus what’s better left to professionals.

HubSpot/Meta: The Beginner's Guide to Facebook & Instagram Marketing
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HubSpot: The Marketer's Guide to TikTok

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HubSpot/Surfe: 51 Tips for Social Selling on LinkedIn and Beyond
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HubSpot: How to Use Twitter/X For Business
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Quickstart to Meta: How to Win at Marketing on Facebook+Instagram
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HubSpot: Marketer's Guide to Meta - Tactics for Facebook + Instagram
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HubSpot: How to Master Short-Form Video
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HubSpot: The 30-Day Social Media Expansion Plan for Small Businesses
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Generate High Quality Leads Across Meta Technologies
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Sales Objective Playbook

(Meta)
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Learn How to Create & Set Up Reel Ads the Right Way (Meta)
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Reels Playbook

(Meta)

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The Agency Superpack

From Meta

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Learn Advantage + Creative Guide for Ad Videos & Images from Meta

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Instagram Reels Playbook

(Meta)

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Leads Ads With Calling

(Meta)

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Lead Ads That Click to Message (Meta)

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Maximize Your Performance

(Meta)

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Meta Lead Generation Best Practices for Professional Services Advertisers

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Meta Lead Generation Best Practices for Financial Services Advertisers

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Meta Lead Generation Best Practices for Automotive Advertisers

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Meta Lead Generation Best Practices for Education Advertisers

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Meta Lead Generation Best Practices for Health Advertisers

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Meta Lead Generation Best Practices for Travel Advertisers

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LinkedIn Pages Action Plan for Small Businesses
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LinkedIn Content Marketing Tactical Printable Plan

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LinkedIn Content Marketing Tactical Plan eBook

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Laser Focus: 10 Ways to Optimize Your LinkedIn Sponsored Content

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The Sophisticated Marketer's Guide to LinkedIn
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LinkedIn Text Ads Playbook

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The LinkedIn Pages Playbook

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LinkedIn: The B2B Marketing - Organization for Tomorrow
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LinkedIn's Comprehensive Guide to Building a B2B Brand Identity
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LinkedIn's Ultimate Guide to Writing PPC Ad Copy
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LinkedIn's B2B Marketing Metrics Cheat Sheet
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LinkedIn's Mapping the B2B Customer Journey
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LinkedIn's B2B Marketing Plan Playbook

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LinkedIn's Lead Generation Campaign Guide
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LinkedIn's Digital Marketing Types: A Quick Guide for B2B Marketers
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LinkedIn's Buyer Persona Template

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LinkedIn's B2B Thought Leadership

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LinkedIn Accelerate Campaigns - Accelerate Overview
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LinkedIn Accelerate Campaigns - Getting Started with Accelerate
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LinkedIn's Siemens Success Story Utilizing Accelerate
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LinkedIn's AudioCodes Success Story Utilizing Accelerate
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LinkedIn's Calendly Success Story Utilizing Accelerate
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Objective Base Pricing for LinkedIn Advertising
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LinkedIn Text Ads Data Sheet

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TikTok Creative Made Simple For Your Business (Best Practices & Tools)
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TikTok for Business Professional Services 2026 Playbook
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TikTok Lead Generation

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TikTok for Business 30 Day Starter Guide for TikTok Shop Ads
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TikTok Business Account Lead Generation March 2022
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TikTok Ads Manager User Playbook May 2024
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TikTok Fundamentals For Small Business

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TikTok Performance Fundamentals Best Practices Guide
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